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Brand Spotlight
Baxter of California

A beginner-friendly skincare brand, with clean branding and high-quality basics.

Proven Ingredients
Made in USA
Cruelty Free

Why we're big fans:

Baxter is a great entry point to premium skincare for a lot of guys, and we appreciate that they've done such a good job getting a generation of men to put more care into their skin. Their lineup is mostly limited to the basics of skincare, and is sometimes a bit generic (like how their face wash says it's "good for all skin types," which is rarely 100% true in this industry) but on the whole, nearly all of their products meet our high standards. The under-eye complex and great-smelling bar soaps are some of our favorites.

The brand story:

Baxter has a clean modern feel but was actually founded back in '65 by a guy (named Baxter) who moved to California and noticed the climate affecting his skin. Five decades later, they've grown into the modern era with a Los Angeles-inspired aesthetic, an acquisition by L'Oreal, and a strong identity as a great starting point for quality skincare products (plus shave, body, and fragrance goods). Their hair pomades are especially popular, but their skincare products—a strong but focused lineup of essentials—are what we really care about.

Expert Note

Such a good brand four guys who want to move a little beyond the drugstore. Baxter's under-eye cream is one of the best under $30.

Jesse | Skincare Expert

Shop Baxter of California

Baxter of California
Daily Face Wash
$22 — 8.0 oz
Powerful enough to tackle oil and breakouts. Gentle enough to reduce redness and provide optimal hydration.
Baxter of California
SPF 15 Oil Free Moisturizer
$30 — 4.0 oz
Keep your skin youthful and healthy with this non-greasy daily moisturizer. Blocks 93% of damaging UV rays.
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