All-around skincare, with smart packaging and a streamlined product lineup.
Their brand tagline is "skincare for all," and while we love the sentiment, we also politely disagree—no one skincare brand is truly right for everyone. That said, we love their products for many men and their clever packaging is a nice bonus. The soap-free face wash was what we first fell in love with, but the 360 eye serum has since become our favorite. It's one of our top sellers, and for good reason.
A skincare line with great products, and even better designs. They launched their first products in flexible standing pouches, (they call them "Tech Packs") that, they say, better protects their formulas' active ingredients from oxygen and light while making them easier to pack when traveling and lowering their carbon footprint. As for formulas, they rely mainly on plant-based ingredients and keep their offerings streamlined for a skincare line designed to simply and easily fit into an active lifestyle.
Ernest's 360 eye serum is one of my absolute favorite eye cream formulations.
It only takes two minutes.