Maybe dry skin is a seasonal thing. Maybe it's your skin type. No matter the cause, here's how cure it.
Using an aggressive foaming cleanser is one of the most common mistakes made by those with dry skin. Try a gentle, hydrating cleanser instead.
Keep the water lukewarm when washing your face or taking a shower. Hot water robs your skin of its natural moisture barrier and leads to dryness.
Moisturizing is a must but if you really want to eliminate dryness, try adding a Hyaluronic Acid serum to hydrate the deepest layers of your skin.
You actually don't want your skin to feel squeaky clean. That means your moisture barrier has been compromised and your skin will become dry, tight, and uncomfortable.