The power of a PM regimen

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We hear this one a lot: “Why should I apply skincare products if I’m just going to bed?”

Here’s the short answer: Skincare works even better at night. 

Here’s the long answer: During the day, your skin is in a constant battle against environmental BS like UV rays and pollution—making it less capable of absorbing ingredients into its deepest layers where they’re most effective. While a proper AM regimen is paramount for protecting your skin against the sun (i.e. future wrinkles) and pollution, in the PM is when many ingredients do their best work.

At night, your skin doesn’t have to play defense so it’s ready to take in all the goodness that high-powered ingredients provide. Because you (and your skin) are at rest, ingredients are able to penetrate deeper layers of your skin and really get the job done.

If you want to experience the full benefits that top skincare ingredients provide, applying them before you hit the hay is the best way to go.

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The breakdown
  • 01
    Offense vs. defense

    Your AM regimen is designed to defend your skin against future damage. Your PM regimen is designed to reverse any damage done.

  • 02
    Ingredients go further

    Literally. In the PM, ingredients are able to travel to deeper layers of your skin where they’re most effective.

  • 03
    Timing is everything

    Certain ingredients don’t mix well with the daytime. Retinol, the most effective wrinkle-reducer, can make your skin more sensitive to the sun and actually cause further damage. But apply it at night and you’ll wake up looking younger.

Ready to wake up looking fresh?

Our experts will build you the perfect PM (and AM) regimen.

Book a free consultation