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Do I really need a serum?


Like toners, serums fall under the not-totally-necessary-but-highly-recommended realm of skincare. Also like toners, serums are jam-packed with powerful ingredients designed to troubleshoot just about any skincare concern. 

A serum formulated to abolish the signs of aging will likely come equipped with Vitamin A (retinol), Vitamin C, or Peptides. While a serum built to provide optimal hydration will showcase hyaluronic acid or squalane atop the ingredient list.

While some of us can get by with basic cleansing and moisturizing, most of us could benefit from a little extra oomph. If you’re serious about tackling a specific concern, serums—due to their higher potency of active ingredients and ability to penetrate the skin on a deeper level—will be a welcomed addition to your regimen.

Think of serums as a sidekick to your moisturizer. A stronger, even more effective sidekick.


The breakdown
  • 01
    They’re potent.

    Serums are generally packed with a higher amount of active ingredients than their moisturizer counterparts.

  • 02
    They perform on another level.

    Literally. Serums have the ability to penetrate your skin on a deeper level, making them more effective than moisturizers.

  • 03
    There’s one for you.

    No matter your concern, from wrinkles to redness, there’s a serum formulated for you.

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