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The importance of wearing sunscreen.

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Tough love coming your way.

If wrinkles or, worse yet, skin cancer is of any concern to you, you should be—scratch that—need to be wearing sunscreen every day.

Not at a beach bum? Doesn’t matter. 

Spend most of your time indoors? Doesn’t matter. 

Reading this in the dead of winter? You guessed it—doesn't matter. Here’s why. 

90 percent of wrinkles and skin cancers are caused by the sun’s UV rays. You read that right—90 percent.

There are two types of UV rays, UVA and UVB. An easy way to remember them is that UVA rays cause aging (A for aging) and UVB rays cause burning (B for burning). Both cause skin cancer.

Sure, like most of us you’re likely not living in a sun-soaked perma-vacation. But that doesn’t matter because sun damage is cumulative—even if you only spend a little time outside each day it will add up to a lot of damage over time. Also, windows and clouds don’t block UVA rays, nor do UVA rays weaken in the winter. In fact, the intensity of both UVA and UVB rays can increase in the winter when reflecting against the snow.

But here’s the good news. You don’t have to drench yourself in Banana Boat before leaving the house every day. A good daily moisturizer that’s enhanced with SPF can block up to 97% of damaging UV rays. 

There are so many different varieties and formulations to choose from and there’s sure to one you’ll love.

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The breakdown
  • 01
    Sun damage adds up.

    You don’t need to be a beach bum to experience the negative effects of sun damage. A few minutes of unprotected sun exposure every day will add up to trouble over time.

  • 02
    Windows and winter won’t help.

    The headline says it all. Windows don’t block UV rays and UV rays aren’t weaker in the winter.

  • 03
    Shield yourself.

    A good daily SPF moisturizer will block up to 97% of damaging UV rays.

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